Zalo Mini App is and will become fertile ground for businesses to explore. So, what is it, and why does this platform help businesses boost sales and increase brand awareness?
Let SweetSoft help you find out!
First, what is a Mini App on Zalo?
Mini App on Zalo are small applications that run directly inside the Zalo application. Although it is a “child” app, Zalo Mini App functions like an independent app with many features built according to the requirements of the business.
Benefits for Businesses
By building a Zalo Mini App, businesses can access a large customer base, promote their brand, and optimize shopping services. Additionally, there are the following benefits:
Boost Sales:
Customers can browse products, make purchases, and pay quickly. All they need to do is access the business’s Mini App through the Zalo app to search for products, make purchases, and track order status.
Access to Zalo's existing user ecosystem:
With over 70 million users nationwide, businesses have an extremely potential sales channel.
According to Zalo's published statistics, this platform currently has over 70 million regular users, making it a new market for pioneering businesses to deploy the Zalo Mini App.
Cost Optimization:
The deployment cost is nearly three times lower compared to building traditional apps.
Utilizing Zalo's existing ecosystem:
- Zalo Broadcast: Send messages to potential customers interested in your products/services.
- Zalo Ads: Support advertising strategies and target the right audience.
- Zalo Store: Help businesses create stores, list products, and manage orders similar to e-commerce platforms.
- Zalo Post: Help businesses promote products/services and connect with potential customers.
- Zalo Pay: Help customers quickly pay for orders via e-wallet.
Outstanding Features of Zalo Mini App
Businesses can request their development team to create unique features tailored to optimize processes within their respective fields.
Zalo Mini App offers many features, but a few standout features that SweetSoft believes bring the highest efficiency include:
- Booking and managing bookings
- Online store, order management, and revenue management
- Loyalty program - point accumulation feature for member rewards
- Gamification - integrated shopping game feature
5 Key Principles for Designing Mini App Interfaces on Zalo Businesses Should Know
To ensure success in building a Zalo Mini App and effectively reaching customers, focus on these 5 key interface design principles for Zalo Mini App:
Speed and accuracy are two crucial factors that play a decisive role in building a synchronized user experience with Zalo's product ecosystem. Additionally, principles of user respect and clarity of information are essential to ensure developers have the complete guidance they need for a seamless experience.
When users engage with Mini Apps, they need clear information and fast navigation to desired pages. Ensure a positive and safe user experience by eliminating unrelated elements, optimizing for one-handed phone use. Research user behavior on mobile devices, and test the app's functionality before officially launching it.
While mobile data entry is simplified and convenient, it is prone to errors compared to physical keyboard and mouse usage. To adapt, make full use of mobile features, providing users with a convenient and elegant interface.
Fonts and colors should be consistent and sized appropriately for mobile viewing. Avoid using too many fonts and colors that could cause discomfort for users.
Which Industries Are Utilizing Zalo Mini App?
E-commerce leads the list of industries leveraging Zalo Mini App. With Zalo's existing ecosystem, it's well-suited for businesses in this sector.
- Financial & Banking Applications
Thanks to Zalo Pay’s robust online payment system, financial and banking businesses have also quickly adopted Mini Apps to offer customers a fast and convenient payment channel.
- Entertainment Applications
Besides e-commerce and finance, entertainment apps also make up a large portion of Zalo’s Mini App store, such as ZingPlay Animal, Picture Hunt, etc.